The ABWatcher blog · Page 4
More live A/B tests
Jordan Reeves
The Psychology of CTA Button Color: Why Your Blue Button Might Not Convert Better
Button color rarely moves conversion on its own — contrast, copy, and context do the heavy lifting. Here's what actually matters when you're deciding what to test this sprint.
Jul 18, 2026
Jordan Reeves
Brunt Workwear's 'Shop by Toe' Test: When Guided Nav Beats a Clean Homepage
Brunt Workwear is A/B testing a 'Shop by Toe' category section on its homepage. Here's what the variant reveals about guided navigation vs. minimalism.
Jul 18, 2026
Diego Hernandez
Upwork Is A/B Testing Its Own Identity Crisis on the Homepage
Upwork is running a hero test that pits "AI-productivity" positioning against classic marketplace framing — and the pricing section changes with it. Here's what we caught.
Jul 17, 2026
Aiko Tanaka
Segmentation in A/B Testing: Why One Winner Loses for Half Your Audience
Aggregate A/B test results hide the fact that winners often flip by segment. Here's how to structure segmented analysis so you ship the right variant to the right cohort.
Jul 16, 2026
Aiko Tanaka
Mailmodo Is A/B Testing Its Own Homepage Length — On Itself
Mailmodo, an email A/B testing company, is running a live Optimizely test on its own homepage — pitting a lean single-hero page against a long-form, feature-stacked one.
Jul 16, 2026
Sam Lee
Multivariate Testing vs. A/B Testing: Which Should You Run First
A decision framework for when to run A/B tests vs. multivariate tests, with the sample size math and interaction effects that determine which one actually gets you a valid answer.
Jul 15, 2026
Sam Lee
Ro's Zepbound Landing Page Test: Minimal Text vs. Social Proof Imagery
Ro is A/B testing a bare-bones Zepbound landing page against a photo-heavy variant with a '20% weight loss' stat hero. Here's what the layout diff tells us about the bet they're making.
Jul 15, 2026
Maya Patel
A/B Test Duration: How Long to Run an Experiment for Real Certainty
A practical framework for calculating A/B test duration from traffic, baseline conversion rate, and effect size — plus the peeking mistakes that quietly void your results.
Jul 14, 2026
Maya Patel
Faire Tests Multi-Step Signup: Credentials First, Business Info Later
Faire is A/B testing a multi-step signup flow that leads with personal credentials instead of business details. Here's what the variant reveals about sequencing friction in B2B onboarding.
Jul 14, 2026
Maya Patel
What Is a Good Conversion Rate? Benchmarks by Industry, Explained
Ecommerce, SaaS, B2B, and finance conversion rates vary widely by definition and traffic mix. Here's how to read the benchmarks correctly instead of chasing the wrong number.
Jul 14, 2026
Maya Patel
Ro's Wegovy Page Split Test: Minimal Funnel vs. Full Product Story
Ro is running a server-side test on its Wegovy product page — pitting a stripped-down quiz-first funnel against a content-rich page with pricing, comparison tables, and social proof.
Jul 14, 2026
Maya Patel
How to Calculate Conversion Rate: A Beginner's Guide to the Core CRO Metric
A practical walkthrough of how to calculate conversion rate correctly across SaaS, ecommerce, and B2B — including multi-step funnels and the mistakes that quietly inflate your numbers.
Jul 14, 2026