Fill and defend your test roadmap with what better-funded teams shipped.
You have a monthly review coming up. Instead of pitching an idea you had in the shower, walk in with a ranked backlog grounded in what 1000+ high-converting brands actually tested last quarter.
Why in-house teams pick ABWatcher
Three roles it changes, immediately
Roadmap fillers
Ideation stops being a brainstorm and starts being triage. Every candidate on your board is a real test seen at a comparable brand — with hypothesis, surface, and takeaway pre-written.
Analyst leverage
Skip the 30-minute swipe-file dive per test. The detection card is already the swipe file — control + variant, DOM diff, plain-English change summary.
Stakeholder buy-in
Defend the roadmap with recent-shipped evidence, not 2019 case studies. Every card has a detected_at — 'Stripe ran this last week' is a different conversation from 'Optimizely wrote this up years ago'.
What you get
The whole product, tuned for your workflow.
- A running feed of live A/B tests at 1000+ curated brands, filterable by surface, industry, and page type.
- Every detection ships with a side-by-side variant view, DOM diff, and plain-English hypothesis + takeaway.
- Point "Generate ideas" at any URL — yours or a competitor's — and get a ranked backlog grounded in the real detections most similar to that surface.
- A watchlist that prioritises the crawl queue and drives your dashboard's "new from watchlist" feed.
- Rare gems — unusual conversion patterns we surface from landing pages you'd never think to swipe from otherwise.
Typical week
- MondayNew detections on your watched brands land on the dashboard.
- TuesdaySkim rare gems for a pattern that fits your funnel.
- WednesdayGenerate a test plan for the page you're currently working on.
- ThursdayTake three grounded candidates into your prioritisation call.
- FridayShip the winner — with a hypothesis defended by real detections.
Pricing
Start free. Pick a paid plan when the roadmap earns it back.
Free
- 1 seat included
- 10 watchable companies
- Feed on a 7-day delay
- No owned-site tracking
- 1 free test plan / month
Basic
- 5 seats included
- 250 watchable companies
- Live feed, no delay
- 5 owned sites · 50 pages each
- 50 idea generations / month
Pro
- 10 seats included, $15 / extra seat
- 1,000+ watchable companies
- Live feed, no delay
- 20 owned sites · 50 pages each
- 100 idea generations / month