Signup flow

Live examples

• FiberyAug 5, 2026

  Explicit non-AI fallback path

  Offering 'Start without AI' as an equal, low-pressure alternative respects users wary of AI while keeping the AI path as the default enticing option, an unusual dual-path signup design.

  rarity 60%
• JotformJul 11, 2026

  URL-based migration input in dedicated section

  A standalone section with an input field for entering an existing form URL to auto-migrate, paired with a 'Request Correction' link for data accuracy — a very specific, low-friction mechanic tailored to switchers rather than generic signup.

  rarity 85%
• BeehiivJun 30, 2026

  Inline contact form in hero alongside copy (no separate page)

  The enterprise hero places a 'Talk to our sales team' form directly inline next to the headline, eliminating the click-to-contact-page friction that kills enterprise lead gen.

  rarity 60%
• CurrentJun 30, 2026

  Phone-number-only one-field signup CTA

  Both hero and bottom CTAs ask only for a mobile number to get started, lowering friction to a single tap-to-fill field — no email, no password, no name.

  rarity 65%
• CurrentJun 30, 2026

  Phone-number-only signup (no email/password)

  The primary CTA collects only a mobile number to get started — dramatically lower friction than a standard email+password form, and unusual for a fintech onboarding flow.

  rarity 72%
• StreetEasyJun 30, 2026

  Personalized dashboard CTA with dual address+unit inputs

  Instead of a generic 'Get started' button, the hero asks for your specific home address AND unit number to 'Access your dashboard' — making the CTA feel like unlocking something already built for you, reducing perceived effort and increasing intent signal.

  rarity 72%
• Next InsuranceJun 30, 2026

  Coverage-type icon grid as primary CTA entry point

  Instead of a single generic CTA, the hero presents 5 distinct coverage categories (General Liability, Workers' Comp, BOP, E&O, Other) each with its own 'Get a Quote' button — routing users into a personalized funnel immediately without a single click wasted on segmentation screens.

  rarity 65%
• BoltJun 30, 2026

  Figma & GitHub import as zero-friction on-ramp alternatives

  Below the prompt input, 'or import from Figma / GitHub' offers two high-intent, workflow-native entry points that meet developers and designers exactly where their existing assets live, bypassing the blank-slate intimidation of a new tool.

  rarity 74%
• ThredUpJun 25, 2026

  Dual OAuth signup (Google + Apple) as primary CTA

  The signup modal leads with Google and Apple SSO buttons above email, dramatically reducing friction at the first conversion moment. For an e-commerce resale site (not a typical SaaS), this one-tap signup pattern is unusually advanced and removes the password-creation drop-off entirely.

  rarity 65%
• NationwideJun 25, 2026

  QR code for app download embedded in homepage

  An inline QR code CTA for the mobile app skips the 'text me a link' step entirely, letting desktop visitors instantly cross-device convert without entering a phone number — unusually frictionless for a Fortune 100 insurer.

  rarity 60%
• Liberty MutualJun 25, 2026

  No-login bill pay using name + date of birth only

  Liberty Mutual lets existing customers pay their bill using just their name and date of birth — no login required. This dramatically reduces friction for a high-intent returning-user action and doubles as a trust signal showing confidence in frictionless UX.

  rarity 85%
• Harry'sJun 25, 2026

  SMS keyword opt-in as a secondary conversion path

  Alongside the standard email capture, Harry's offers a dedicated SMS channel via a short keyword ('Text HARRYS to 89859') for exclusive deals and early product access — a second, lower-friction re-engagement funnel that captures users who won't give up an email address.

  rarity 65%
• CasetifyJun 25, 2026

  Single-tap discount opt-in (no email required)

  The 10% off popup skips the email field entirely — one big 'YES' button captures SMS/email consent simultaneously, removing all form friction and collapsing a multi-step flow into a single tap.

  rarity 72%
• DenoJun 25, 2026

  One-line terminal install CTA in hero

  The primary CTA is a copyable terminal command ('Install Deno') rather than a button, meeting developers exactly where they are and removing all signup friction entirely — no account, no email, just run and go.

  rarity 72%
• RobloxJun 25, 2026

  Birthday-first signup flow as age-gate UX

  Collecting birthday as the very first field doubles as a legal age-gate (COPPA compliance) and personalises the experience, yet feels frictionless because it's framed as identity rather than a compliance hurdle — a rare pattern outside children's platforms that dramatically reduces legal drop-off risk.

  rarity 72%
• US MobileJun 25, 2026

  Chatbot onboarding widget embedded directly in hero

  A "Welcome to US Mobile" chat widget appears inline in the hero prompting visitors to start a free trial immediately, collapsing the discovery-to-action funnel into a single conversational step without leaving the page.

  rarity 72%
• ConvexJun 20, 2026

  Hero CLI command as secondary CTA ('npx create convex')

  Below the primary 'Start building' button, a copyable terminal command lets developers bypass the signup form entirely and start locally — meeting developers at their preferred workflow and reducing friction to near zero for the target persona.

  rarity 72%
• LoveveryJun 20, 2026

  Child's date-of-birth field in email capture popup

  The 10%-off popup collects the child's date of birth alongside the email, immediately personalising future communications and anchoring the subscriber to a lifecycle segment. It reframes data collection as a parenting benefit ('stay in the know about your child's development') rather than a marketing grab.

  rarity 70%
• CurrentJun 20, 2026

  QR-code-only CTA bridging desktop ad to mobile app

  Instead of a traditional signup form or button, the entire conversion action is a QR code to download the app — elegantly solving the desktop-to-mobile handoff problem for a fintech that lives on mobile. This removes all form friction from the landing page entirely.

  rarity 72%
• FidelityJun 20, 2026

  Existing-customer email unification hint in form

  The subtle parenthetical '(Fidelity customer? Please use the email tied to your account.)' under the email field is a clever friction-reducer that pre-empts a major drop-off point: duplicate accounts. It silently merges community sign-up intent with existing CRM data without requiring a separate login step.

  rarity 72%
• Wells FargoJun 20, 2026

  Toggle to prefill application from existing account

  A toggle switch lets existing Wells Fargo customers instantly prefill their mortgage application using their online banking credentials, dramatically reducing friction for the largest segment of likely applicants. This data-bridge between banking and lending is a subtle but powerful conversion mechanic.

  rarity 72%
• ConvexJun 20, 2026

  Dual-path signup: build vs. learn tutorial split

  The signup page offers two distinct CTAs side-by-side — 'Start building' (for ready devs) and 'Start tutorial – Takes ~7 minutes to complete' (for evaluators) — reducing drop-off by matching user intent rather than forcing everyone down one funnel.

  rarity 72%
• DepopJun 13, 2026

  QR code in-page app upsell with feature-specific hook

  Rather than a generic 'Download the app' banner, the Outfits feature section uses an inline QR code tied to a specific exclusive feature ('Clip items from real listings and create looks you'll love — only on iOS'), making the download feel like unlocking a capability rather than a chore.

  rarity 60%
• SteamJun 13, 2026

  Publisher follow CTA anchored at top of sale event

  A dedicated 'Follow Klei on Steam!' module with a one-click follow button is placed immediately below the hero, converting sale browsers into long-term subscribers before they even see a single product — turning a transactional sale page into a retention/CRM tool.

  rarity 70%