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Real Estate A/B tests we've caught

Listing marketplaces + property-tech brands.

19 brands tracked · 2 recent detections

Brands we watch

Recent detections in Real Estate

  • layout CompassJun 25, 2026

    Visit 5 (Chrome) shows an additional 'Find the Neighborhood For You' section with neighborhood cards that does not appear in visits 1-4. The Compass Exclusives section also shows different listing photos across visits (geo-personalized content), and visit 3 (Firefox) shows skeleton/unloaded placeholders in the Exclusives section indicating a capture glitch.

  • layout ZillowMay 24, 2026

    The 5-step BuyAbility process section (green box with steps: Calculate BuyAbility, Get pre-approved, Make an offer, Apply for a mortgage, Close on your home) is present in visits 1 and 3 but absent in visit 2, indicating an Optimizely experiment toggling this section on/off.

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