Insurance A/B tests we've caught

The middle feature block (second of three icons) differs between visits: Safari, Firefox, and one Chrome visit show 'Online account access / Conveniently and securely manage your account.' with a 'Learn more' CTA, while Chrome (visit 2) and Edge show 'Find a local agent / Discuss your current policy or request a quote.' with a ZIP Code input and 'Go' button. Additionally, Safari/Firefox omit 'Find an agent »' link below the hero form, while Chrome/Edge include it.

The hero headline rotates across visits: Safari shows 'Stars, stripes, and savings' with a family outdoor scene; Chrome shows 'Find s'more ways to save this summer' with children; Firefox and Edge both show 'Better insurance starts here' with a family portrait. These are different headline copy and hero images, consistent with a rotating hero/carousel or A/B test across sessions.

Visit 1 (Safari) and visit 5 (Chrome) show one variant with headline 'Learn how new legislation may impact your retirement income.' and different body copy/subhead in the seminar section, while visits 2 (Chrome), 3 (Firefox), and 4 (Edge) show another variant with headline 'Learn how new legislation updates may impact your retirement income.' The Safari/Chrome visit 5 group also shows a different RV insurance section headline ('Take the scenic route this summer') versus ('Take the scenic route this summer' with slightly different body copy) and different 'Here's how USAA is different.' section copy. The split aligns with Optimizely variation_map divergence and mm_experience cookie divergence, confirming a real A/B test.

Two distinct hero variants are visible: Safari and Firefox show a 'Start your quote today' tab-based UI with headline 'Savings you expect. Protection you deserve.' and a Bundle & Save promo, while Chrome and Edge show 'The Insurance Savings You Expect' with a ZIP code entry field, a gecko image, and a 'Start My Quote' CTA button. The insurance category cards also differ — control shows 'Vehicle Insurance' and 'Property Insurance' grouped cards, while variant shows 'Auto Insurance' and 'Homeowners Insurance' individually labeled. This split is consistent across same-engine browsers (Safari/Firefox = control; Chrome/Edge = variant), suggesting a real A/B test keyed on user/session rather than browser engine, though the browser split is suspicious.

Two visits (Safari, Edge) show explicit field labels 'How tall are you?' and 'How much do you weigh?' above the height and weight inputs, while the other three visits (Chrome x2, Firefox) show the same form without those labels. Since Edge and Chrome share the same Blink engine yet differ, this is not a browser-rendering artifact.

Visit 3 (Firefox) shows a meaningfully different section order and copy in the product section: it displays the bundle cards (Pet+Renters, Car+Renters, Car+Home) first with a 'Start with one, add when you're ready' headline, then lists individual product cards below. Visits 1 (Safari) and 2 (Chrome) show individual product cards first under 'Incredible Prices. Monthly Subscription. Bundle Discounts.' with a 'Better Together' bundle section below. The cookie key lp_variant_bundles-abc diverged significantly (0.997 vs 0.289), strongly suggesting an active A/B test on bundle vs. individual-first layout — and Firefox landed in the variant bucket.