Ecommerce A/B tests we've caught

Visits assigned to variant BW137-A (Safari, Firefox) include a 'Shop by Toe' section with three toe-type category tiles (Soft Toe, Comp Toe, Brunt Toe) between the 'Gear Up & Save' banner and 'Shop Our Lineup'. Visits assigned to variant BW137-C (Chrome, Edge) omit this section entirely.

Visit 5 (Chrome) shows a meaningfully different hero section and 'clean protein' carousel slide compared to visits 1-4. The hero displays 'Plants have superpowers.' with a plant close-up image instead of the email sign-up modal overlay, and the rotating content section shows 'Plants are nutrition powerhouses.' with a different image and copy versus 'We love clean protein.' in the control visits.

The same requested URL routed one visitor to a '30% OFF' sale collection page (sale-30) showing no products found, while the other visitor was routed to a '40% OFF' sale collection page (sale-40) which shows products with a 20% off email signup modal overlay. These are two distinct sale funnel pages with different discount tiers.

The email capture popup shows 'ENJOY 20% OFF' in Chrome (visit 2) versus 'ENJOY 15% OFF' in Firefox (visit 3). This discount value difference appears across two different browser engines, and the popup did not appear at all in Safari (visit 1), suggesting the offer value is being tested via the experiment infrastructure (Statsig/EXP keys diverged in localStorage).