CRO Glossary
Above-the-Fold Fold Detection
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Related terms
Experiment Prioritization Framework
A structured method (like PIE or ICE) for scoring and ranking test ideas so teams run the highest-value experiments first.
Placebo Test
A validation check that runs a fake or null intervention to confirm an experimentation system doesn't produce false positives.
Above vs Below Median Split
A segmentation technique that divides users into two groups at the median of a metric to compare high and low engagers.
Qualitative Feedback Loop
A recurring process of collecting and acting on user comments, session recordings, and survey responses to inform test hypotheses.
Experiment Metadata
The structured record of who, what, when, and how for a test — hypothesis, owner, dates, variants, and metrics used to track and audit it.
Pre-Test Analysis
The upfront work of validating traffic, metrics, and baseline data quality before launching an experiment.
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